"I want to see this company live for 100 years and beyond — a company that is not about one man or one family, but about the vision of Emaar El Ard, the values we uphold, and the calibers who carry it forward. It's about building something that outlives us all, something that continues to make a difference. Even after I’m gone, I hope to receive blessings and prayers for the ongoing impact Korra will keep creating — a company that lives forever."
— Ayman Korra
To realize this long-term vision, we are relentlessly focused on building sustainable foundations across four key pillars:
Our team is the driving force behind our success and a cornerstone of our 100-year journey and beyond. Our leaders, true industry experts, ensure continuity through robust governance frameworks, clear organizational structures, and accountable operational practices.
We apply disciplined, future-facing governance models. This framework encompasses both family and corporate governance structures, overseen by boards comprised of credible independent experts. This commitment ensures resilient growth and the preservation of our core principles as we evolve for centuries and beyond.
We take great pride in our unique culture, which we actively cultivate and cascade throughout the organization. This culture is not merely described but is tangibly demonstrated by all our members and recognized in the market.
We are intentional in preserving and disseminating our strong, purpose-driven culture across generations and teams.
Recognizing the importance of cultural transmission, we have developed the Korra Culture Handbook. This document articulates the essence of our culture, encompassing our core beliefs, values, and expected team behaviors, to ensure coherence as we grow.
We deliver impactful, value-driven results with enduring quality and expertise in every project, regardless of scope. To ensure this, we implement rigorous procedures, including:
Integral to every project stage, our dedicated Quality Assurance team – whether on construction sites or strawberry farms – provides independent oversight across all sites. This guarantees adherence to stringent quality benchmarks and consistently delivers exceptional client results.
Korra applies Lean Construction principles to optimize project delivery by maximizing client value and minimizing waste (time, resources, effort). Our goal is to have more efficient, predictable, and collaborative processes, yielding higher quality, reduced costs, and faster client delivery.
We enhance operations by leveraging the latest technology. For example, Revit and BIM with 4D capabilities enable meticulous planning, visualization, and execution, ensuring high quality and optimized time/effort. Our strawberry exports use the latest IQF lines for optimal sorting.
Our unwavering commitment to excellence is matched by our dedication to workforce well-being and environmental preservation.
We proactively invest in and introduce new solutions to the market, embracing calculated risks with the vision that they will deliver value, raise efficiency, and ensure long-term sustainability.
